Creating a Media Kit for Your Book PART III
"THE COVER LETTER & ORGANIZATION"
by Carol J. Amato
ORGANIZATION OF THE MEDIA KIT
Place the pages in the media kit in the following order:
- Company Backgrounder
- List of Distributors/Wholesalers
- Media Release
- Book Flyer
- Spec Sheet
- Author Bio
- Author’s List of Credits
Add a Cover Photo to the Front of the Media Kit
Using 8.5” x 11” label paper and your publishing program, place two copies of your book cover side by side on the page. That means you must have a copy of your book cover in .jpg format. Scan in your book or ask your publisher for a .jpg of your cover. If your book is on Amazon, you can download the .jpg from there. Print out the covers, cut them out, and put one on the front of each two-pocket portfolio.
Insert Your Contact Person’s Business Card
Insert your contact person’s business card to the slots on the left pocket flap.
Include a Cover Letter
Ask your contact person to write a cover letter on his/her letterhead (or write one on your letterhead). The cover letter should be written in professional block-style format and include the following:
- Inside address
- Body of letter
- Complimentary close
- Your contact’s name
In the cover letter, let the reviewer know that the book and media kit have been enclosed for his/her review. Give a brief blurb about the book and explain why it is suitable for that reviewer’s audience. Close by offering to answer any questions and provide contact information. Using a large paper clip, attach the letter to the front cover of the folder.
Package the Book and Media Kit
Put the book and media kit into a cardboard mailing box.
Print out a typed mailing label that has your contact’s information as the return address. The more professional this appears, the better. Attach it to the top of the box and seal the box with packing tape (not cellophane or masking tape). Send via media mail at the U.S. Post Office. Be sure to affix a green and white delivery confirmation form to the package. The postage will be a little higher, but it’s worth the peace of mind to know when it reaches the recipient.
Send a media kit to as many reviewers in your subject area as you can.
Carol J. Amato is the author of 22 books and 175 articles. Her most recent titles include the 4th edition of The World’s Easiest Guide to Using the
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